Marketing Strategy & Management
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Marketing for Tourism, Hospitality & Events
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Customer Centric Support Services in the Digital Age: The ..
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Digital Transformation for Fashion and Luxury Brands: Theo..
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Social Media for Leaders : Your team can steer the b..
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Sustainable Luxury: An International Perspective
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Media Economics in Austria: A Comparison to Germany on Pri..
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Active Price Management: Be a Price Maker, Not a Price Tak..
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Digital Disruption and Media Transformation: How Technolog..
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Research on Islamic Business Concepts: Proceedings of the ..
Consumers, Society and Marketing: A Sustainability Perspec..
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The Future of Consumption: How Technology, Sustainability ..
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Strategic Innovative Marketing and Tourism: Current Trends..
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Bringing the Soul Back to Marketing: Proceedings of the 20..
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Successful Product Management: Tool Box for Professional P..
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The Modern Customer – the PHANTOM: Customers on the ..
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The Path to Sustainable Corporate Management: How to Take ..
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Sports Sponsoring: Requirements and Practical Examples for..
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A Research Agenda for Service Marketing
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Omnichannel Retail: How to Build Winning Stores in a Digit..
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